How to Make Over $100,000 in a Marketing Job
Every year, the job market is flooded with young business professionals seeking a job in marketing. Whether that number was +/- 100,000 made no difference to the executive level marketing professionals because they didn't have the experience.
That all started to change when social media such as Facebook started to become popular or did it? The answer is that it did not give younger people the advantage they would have liked, as the smart marketing professionals quickly learned not only how to utilize social media, but also how to monetize it.
This ability to make social media generate income is one of the many factors that differentiate the five-figure from the six-figure marketing employee. Here are just a few other factors that employment agencies see:
1. Ability to Implement Effective Online Marketing - Online marketing, depending on the industry, can either be a necessary chore or a very competitive, exhausting part of your day.
Either way, you want to learn things such as search engine marketing if you are going for a job in retail (typically B2C marketing is the most competitive) where the earnings and competition are typically the highest.
If you don't know online marketing or want to brush up on it, you're in luck because I don't think that there are many other topics blogged about as much as this one!
2. Ability to Understand Complex Buying Models - If you don't know the difference between blue, green and red to the human eye and how these colors affect buying tendencies, look it up because that's just the tip of the iceberg of what you'll have to know.
The best marketing professionals are the ones who can answer this question as if it were basic knowledge and can expound on the question for a long time. Buying models and behavioral pattens of the target market is a big piece of what you'll need to know if you want to be paid more than $99,999 in a marketing job.
Any marketing recruiting firm staffing executive level job seekers see this over and over again via job descriptions they receive from clients.
3. Writing Ability - Things such as white papers are a daily task for a marketing executive. Note the word daily. With the popularity of social media ever increasing and the search engines favoring websites with updated content, you can be sure that your writing skills must be top notch prior to anyone paying you over $2,000 a week.
While I would recommend keeping a blog to ensure healthy writing habits, I would also recommend keeping that blog under a different name. Employers have enough risk of their own; adding on an employee who writes things that are not 105% professional is not all too enticing.
In the End
If you master the above, you should find yourself in possession of a resume and subsequent qualifications that justify you asking for $100,000 or above when going for either a promotion or during your next job search.
While these three may justify asking for that amount, adding things such as management experience / knowledge, social media trends, video marketing and a few more will allow you to demand.
Remember that the online marketing world changes quite a bit, therefore keep up with the latest online marketing trends to make sure that your resume is always up-to-date and that your current job is secure.
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Aside from social media recruiting, the executive team at KAS is responsible for posting on as well as interacting with our job seekers on our social media sites. It's best to connect and stay in touch via the following platforms: